CEPA Working Group

People, their decisions and actions lie at the heart of effective wetland conservation. Local communities, Site Managers, local and national government decision-makers, educators, NGOs and the general public all have a role to play in conserving migratory birds and their wetland habitats. Encouraging and facilitating their interest and involvement in conserving migratory bird habitat for the benefit of nature and people is the key aim of the Communication, Education, Participation and Awareness (CEPA) Working Group.

Established in 2010 at the 5th meeting of the Partners, the CEPA Working Group developed a first Communication Strategy in 2012 recognising that CEPA processes need to be used at all levels within the Partnership to achieve the objectives of the EAAF as identified in the Partnership’s Implementation Strategy. This Strategy was replaced at MOP9 with the Communication, Education, Participation and Awareness (CEPA) Strategy and Action Plan 2017-2021. This document identifies a range of skills, templates, materials and activities that will contribute to the conservation of migratory waterbirds and their habitat and bring benefits to local communities. It also clearly identifies the various implementer groups who should be taking the lead in implementation.

Working Group Chair

Sandra Hails-Downie
Tel: +41 22 3610138
E-mail: shails@bluewin.ch

sandra-hails-downieBio: Sandra took over as Chair of the CEPA Working Group for the EAAFP at the 8th Meeting of the Parties. She studied ecology at the University of Stirling in Scotland receiving a BA and PhD. Her next steps continued the interest in the natural environment with teaching and researching in freshwater ecology at the Agricultural University of Malaysia followed by several years in Singapore as a freelance natural history writer for newsprint and magazines as well as secondary science school teaching. In Switzerland, she spent some years as a consultant with the Ramsar Convention Secretariat and several UN bodies before working full-time for Ramsar from 2000-2014. During this period she played an important role in the development and evolution of the Convention’s CEPA Programme.

Additional Resources:

Story-Telling Templates

PPT delivered at CEPA Workshop (Oct 2018) 

EAA Flyway Exhibition

East Asian-Australasian Flyway Exhibitions sets of photographs or artworks that can be displayed at Flyway Network Sites (visitor centers, city events, etc.). It is not credit-free, but helps Site Managers to raise awareness at the local level. Please contact the secretariat’s Communication Officer if you would like to exhibit in your Flyway Network Site.

  1. [EAAF Exhibition 1] Eat, rest, fight, socialize – just like people
  2. [EAAF Exhibition 2] The Migration of Red Knots
  3. [EAAF Exhibition 3] Shorebirds in the Flyway: The photos in the Flyway Exhibition #3 can be made available for Flyway Network Site Managers to make their own exhibitions to promote the conservation of the EAAF.

CEPA materials (see also other Working Group pages for additional CEPA materials):



Farewell shorebirds (BirdLife Australia)

When the conditions in the breeding grounds become very difficult due to the changing of the season birds fly to regions where conditions are better. We call this migration. Migration is the regular seasonal movement, whereby many different kinds of different birds fly over distances of hundreds to thousands of kilometers in order to find the best conditions and habitats for feeding, breeding and raising their young.

Filming Migratory Shorebirds on the Yellow Sea (Cornell Lab of Ornithology)

The Yellow Sea is located between mainland China and the Korean Peninsula. The southern part of the Yellow Sea, including the entire west coast of Korea, contains a 10 km-wide belt of intertidal mudflats. Those flats consist of highly rich benthic fauna and are of great importance for migratory waders and shorebirds. The area is the most important site for migratory birds on northward migration in the entire East Asian – Australasian Flyway.

Give beach-nesting birds a chance (BirdLife International)

Beach-nesting birds arrive in early spring to set up territories and then remain throughout the summer to lay their eggs and raise their young. The greatest threat to beach-nesting birds is disturbance from people visiting the beach. This animation shows why quietness is so important and how we can help beach-nesting birds.

Flyway animation (Common Wadden Sea Secretariat)

Migratory birds travel long distances crossing several countries during migration cycle. They often stop at suitable sites along the way to feed, breed, and rest. Conservation of migratory bird species must therefore be progressed at all important sites found on the flyways. That`s why all countries in a migration path have to work together.

The IUCN Red List: A Barometer of Life (IUCN)

IUCN Red List of Threatened Species, which assesses the conservation status of species, is widely recognized as the most comprehensive, objective global approach for evaluating the conservation status of plants, animals and fungi. This video explains about what information is provided in The IUCN Red List, how this information can be used, and how The IUCN Red List is becoming an increasingly powerful ‘Barometer of Life’.

RAMSAR: The 7 Wetlands Benefits

The Ramsar Convention has published a series of videos highlighting some of the many benefits that humans can enjoy from wetlands.