World Migratory Bird Day Event 2020 – Myanmar ( Nature Conservation Society (NCS))

Quiz posted on NCS Facebook page ©NCS

Event title:
World Migratory Bird Day 2020 Event by NCS in Myanmar

Organizer:
Nature Conservation Society-Myanmar

Participants:

Participants engaged in online media event, Conservationist, Bird Watchers, Bird Photographers, Bird tour guides and people who are interested in nature

Outcome:

The awareness of migration birds and their flyways, the migratory network sites in Myanmar, the benefit of resident and migratory birds on nature, and how important to protect the migratory birds are promoted among the participants which engaged with the Facebook Page of NCS-Myanmar.
As the event was conducted in the period of Stay At Home (Covid-19), the event could reduce the people some stress of crisis by participating, answering quizzes and getting prizes.
Some people posted their prizes proudly on their page and many people followed and gave many likes them. So that the prizes from WMBD quizzes and photo contest made them to involve and it was good point for them for further conservation activities.

Summary:

Event 1 “Participating, Answering Quizzes and Win Prizes on WMBD”
This year, NCS-Myanmar organize event using Facebook page of NCS-Myanmar and YouTube. As the event is conducted on online, the targeted participants are conservationist, Bird Watchers, Bird Photographers, Bird tour guides and other peoples who are interested in nature. Facebook link [here].

From the 24th of April 2020 to the 20th of May, 47 posts (including original posts and share posts) were posted on NCS-Myanmar Facebook Page. Two short videos (Myanmar and English version) of Flyway Network Sites in Myanmar was uploaded on YouTube and share from NCS-Myanmar Facebook Page. Out of 47 posts, 6 posts were boosted by paid including NCS-Myanmar Main Page. General analysing was conducted from Facebook Insight from 22nd of April to 19th May 2020: 3299 page likes, 122,241 people reached, 18639 engaged, 2751 views, 3350 new likes, 124.8 new likes on daily average.

Quizzes Results
In the quizzes section, four quizzes are uploaded two days per time. 10 prizes were awarded to awardees who replied right answers in first 10 right answers for each quiz with comment. 6 quizzes were uploaded on the Page_ two bird counting puzzles, one cross word for bird puzzle, one flyways puzzles, one bird names with blank puzzles and one puzzle on flyway network countries. The posts of quizzes were not boosted by paid and it went with in organic. But many people came and participated in the quizzes event for World Migratory Bird Day 2020. The 60 prizes were sent to awardees by Royal Express Mail and other service mail express.

Cross-word puzzle quiz posted on NCS Facebook page ©NCS

Bird counting puzzle quiz posted on NCS Facebook page ©NCS

Flyway quiz posted on NCS Facebook page ©NCS

2. Photo Contest
In the photo contest of World Migratory Birds day 2020, 34 migratory bird photos were received from bird photographers and nature tour guides. As during Stay At Home of Covid-19 period, most of photographers could not go outsides to take photos of birds, but they sent the birds phots these were taken before Stay At Home of Covid-19. The six photos were selected and announced on the Facebook Page and the prizes were sent to them via DHL express. The awarded photos are followings:

3. Short video of WMBD 2020
Some photos and video clips were requested from participants and other conservationist, and partners. Some interview clips were requested from site managers from (NWCD) Nature and Wildlife Conservation Division, Ministry of Natural Resources and Environmental Conservation. The video was edited two versions with English language and Burmese Language. The video was uploaded on YouTube and shared it on NCS- Facebook Page. The short video length is 6 minutes and 34 seconds.

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